Arçelik Turkey
— Global Space Identity
Arçelik Turkey
— Global Space Identity
Arçelik Turkey
— Global Space Identity
Arçelik Turkey
— Global Space Identity
Arçelik Turkey
— Global Space Identity
Client: Arçelik Turkey
Project: Global Space Identity
Client: Arçelik Turkey
Project: Global Space Identity
Client: Arçelik Turkey
Project: Global Space Identity
Client: Arçelik Turkey
Project: Global Space Identity
Client: Arçelik Turkey
Project: Global Space Identity
While working for Arçelik Turkey, our expertise in branded space design made it possible to go beyond designing the atmosphere of one workplace and create a global space identity which will be adapted to all Arçelik offices around the world. We started working with creating the workspace philosophy of Arçelik Turkey, divided each workspace into functional spaces and curated the communication of each space, based on the guidelines that we have prepared. At the end of conceptual project, we started with the main office of Arçelik Marketing, located in İstanbul, Kadıköy. We applied the conceptual global space identity on the eight-storey building and made it possible to be a case study for all other Arçelik offices around the world.
While working for Arçelik Turkey, our expertise in branded space design made it possible to go beyond designing the atmosphere of one workplace and create a global space identity which will be adapted to all Arçelik offices around the world. We started working with creating the workspace philosophy of Arçelik Turkey, divided each workspace into functional spaces and curated the communication of each space, based on the guidelines that we have prepared. At the end of conceptual project, we started with the main office of Arçelik Marketing, located in İstanbul, Kadıköy. We applied the conceptual global space identity on the eight-storey building and made it possible to be a case study for all other Arçelik offices around the world.
While working for Arçelik Turkey, our expertise in branded space design made it possible to go beyond designing the atmosphere of one workplace and create a global space identity which will be adapted to all Arçelik offices around the world. We started working with creating the workspace philosophy of Arçelik Turkey, divided each workspace into functional spaces and curated the communication of each space, based on the guidelines that we have prepared. At the end of conceptual project, we started with the main office of Arçelik Marketing, located in İstanbul, Kadıköy. We applied the conceptual global space identity on the eight-storey building and made it possible to be a case study for all other Arçelik offices around the world.
While working for Arçelik Turkey, our expertise in branded space design made it possible to go beyond designing the atmosphere of one workplace and create a global space identity which will be adapted to all Arçelik offices around the world. We started working with creating the workspace philosophy of Arçelik Turkey, divided each workspace into functional spaces and curated the communication of each space, based on the guidelines that we have prepared. At the end of conceptual project, we started with the main office of Arçelik Marketing, located in İstanbul, Kadıköy. We applied the conceptual global space identity on the eight-storey building and made it possible to be a case study for all other Arçelik offices around the world.
While working for Arçelik Turkey, our expertise in branded space design made it possible to go beyond designing the atmosphere of one workplace and create a global space identity which will be adapted to all Arçelik offices around the world. We started working with creating the workspace philosophy of Arçelik Turkey, divided each workspace into functional spaces and curated the communication of each space, based on the guidelines that we have prepared. At the end of conceptual project, we started with the main office of Arçelik Marketing, located in İstanbul, Kadıköy. We applied the conceptual global space identity on the eight-storey building and made it possible to be a case study for all other Arçelik offices around the world.
GREEN OFFICE PHILOSOPHY
Working towards
— a sustainable future
In accordance with the sustainability vision of Arçelik Turkey, we paid attention to create an office culture that feels itself responsible for the future. In various areas of the office, we gave information about the facts of sustainable design, technology and production whose data was specifically constituted for Arçelik.
Not only big in numbers but also detailed in each and every aspect... We focused on creating a global space identity which can be applied to any Arçelik office, no matter its location or physical quantities of the space.
While working for this project, we paid great attention to support the global working culture of Arçelik with an emphasis on innovation, digitalization, wellness and sustainability. We didn't try to go around the corporate identity, instead we enriched the content and standards by adding space specific typography and graphics. We developed a comprehensive material language which is inline with internal architecture and is able to create the desired atmosphere.
Credits
Credits
Credits
Credits
Credits
Client: Arçelik Turkey
Brand: Global Space Identity
Client: Arçelik Turkey
Brand: Global Space Identity
Client: Arçelik Turkey
Brand: Global Space Identity
Client: Arçelik Turkey
Brand: Global Space Identity
Client: Arçelik Turkey
Brand: Global Space Identity
Project Manager: Batu Akatay
Print Manager: Gökçay Vardar
Designer: Kemalcan Başaran
Creative Director: Ali Algür
President: Barış Akbaş
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