Federation — Self Branding

Federation
— Self Branding

Client: Federation
Project: Corporate Identity

At Federation, offering creative services in a large scope of area to cover all major needs of our clients is our reason for being. While creating our corporate identity, we thought that our specialties and specialists need to be presented in our identity. Thus, we created our identity to be both recent and experienced. We wanted to maintain our freshness while giving confidence.

OUR BRAND PERSONALITY

Bold and strong
— yet lively and fun.

We wanted to reach a well-balanced identity for our own brand. In order to achieve this, we played with different items of the identity such as typography, colors, materials and printing techniques.

Nowadays, while creating a corporate identity, we must have a holistic approach. Hence, we need to offer an identity sytem, rather than just making a logo.

In our identity system, we created the representation of variability in our services by changing lowercase and uppercase letters that make up the logotype. Punctuation marks at the end and colors of each identity element change as well. This way, we reached to an entertaining and amusing appearance but at the same time we were able to keep seriousness and reassurance. And this was exactly what we wanted to do.

Credits

Client: Federation
Project: Corporate Identity

Print Manager: Gökçay Vardar
Designer: Ozan Akkoyun
Creative Director: Ali Algür
President: Barış Akbaş