SabancıDx
— Diital Campus
SabancıDx
— Digital Campus
SabancıDx
— Digital Campus
SabancıDx
— Digital Campus
SabancıDx
— Digital Campus
Client: SabancıDx
Project: Atmosphere Design
Client: SabancıDx
Project: Atmosphere Design
Client: SabancıDx
Project: Atmosphere Design
Client: SabancıDx
Project: Atmosphere Design
Client: SabancıDx
Project: Atmosphere Design
The digital campus of SabancıDx is located in İstanbul, Üsküdar on a beautiful landscape that houses 7 different buildings, all with their own architectural identity and phsyical characteristics. Hence, our job wasn't only designing a likeable and motivational atmosphere but also creating harmony and defining the spatial identity of the campus. First, we understood the general phiolosophy SabancıDx. Then, we get into detail and learned about specific departmans, divisions and specialties. For each building we created the atmosphere, based on the proficiency within the building. We created a system to enable contiunity and consistency in digital campus and differentiated all buildings with specific colours. The results were not only good looking but also functional in creating the spatial identity and characteristic, tailor made for SabancıDx.
The digital campus of SabancıDx is located in İstanbul, Üsküdar on a beautiful landscape that houses 7 different buildings, all with their own architectural identity and phsyical characteristics. Hence, our job wasn't only designing a likeable and motivational atmosphere but also creating harmony and defining the spatial identity of the campus. First, we understood the general phiolosophy SabancıDx. Then, we get into detail and learned about specific departmans, divisions and specialties. For each building we created the atmosphere, based on the proficiency within the building. We created a system to enable contiunity and consistency in digital campus and differentiated all buildings with specific colours. The results were not only good looking but also functional in creating the spatial identity and characteristic, tailor made for SabancıDx.
The digital campus of SabancıDx is located in İstanbul, Üsküdar on a beautiful landscape that houses 7 different buildings, all with their own architectural identity and phsyical characteristics. Hence, our job wasn't only designing a likeable and motivational atmosphere but also creating harmony and defining the spatial identity of the campus. First, we understood the general phiolosophy SabancıDx. Then, we get into detail and learned about specific departmans, divisions and specialties. For each building we created the atmosphere, based on the proficiency within the building. We created a system to enable contiunity and consistency in digital campus and differentiated all buildings with specific colours. The results were not only good looking but also functional in creating the spatial identity and characteristic, tailor made for SabancıDx.
The digital campus of SabancıDx is located in İstanbul, Üsküdar on a beautiful landscape that houses 7 different buildings, all with their own architectural identity and phsyical characteristics. Hence, our job wasn't only designing a likeable and motivational atmosphere but also creating harmony and defining the spatial identity of the campus. First, we understood the general phiolosophy SabancıDx. Then, we get into detail and learned about specific departmans, divisions and specialties. For each building we created the atmosphere, based on the proficiency within the building. We created a system to enable contiunity and consistency in digital campus and differentiated all buildings with specific colours. The results were not only good looking but also functional in creating the spatial identity and characteristic, tailor made for SabancıDx.
The digital campus of SabancıDx is located in İstanbul, Üsküdar on a beautiful landscape that houses 7 different buildings, all with their own architectural identity and phsyical characteristics. Hence, our job wasn't only designing a likeable and motivational atmosphere but also creating harmony and defining the spatial identity of the campus. First, we understood the general phiolosophy SabancıDx. Then, we get into detail and learned about specific departmans, divisions and specialties. For each building we created the atmosphere, based on the proficiency within the building. We created a system to enable contiunity and consistency in digital campus and differentiated all buildings with specific colours. The results were not only good looking but also functional in creating the spatial identity and characteristic, tailor made for SabancıDx.
CHALLENGE ACCEPTED
Separate
— but together
7 different building with different physical characteristics, all in the same field, close to eachother and to be united under one space identity. In this project, we made use of strong typography and well defined graphics that have an idea and directly related to SabancıDx.
The most iconic building in the campus, Hangar is like a mix of coworking zone, offices, meeting rooms and event space. In the the 2 story building there also was a kitchenette.
While working for the project, the first building that we started to work was Hangar. As the most iconic building of the project we found enough space to test our visual system that we built for the digital campus. We had a focus on X - driven from the X of SabancıDx where we gave place to numerous explanations and usages of it that makes the atmosphere relateable to SabancıDx.
Each building in the campus has a specific number and colour to make it possible to identify different types of buildins, even before entering inside. We created motivational and inspirational texts to enlighten the minds of working people and their visitors.
SabancıDx gave us plenty space and freedom to play with words, expressions, graphics, numbers, materials and so on. Thus, we orchestrated all of these items and created a unique mix for SabancıDx. Bold use of typography, careful selection of colours and wisely written expressions made it possible for us to create an attractive, desirable and magnetic digital campus.
Credits
Credits
Credits
Credits
Credits
Client: SabancıDx
Project: Atmosphere Design
Client: ING Bank
Brand: Branded Space Design
Client: ING Bank
Brand: Branded Space Design
Client: ING Bank
Brand: Branded Space Design
Client: ING Bank
Brand: Branded Space Design
Project Manager: Nurten Ardıç
Production Manager: Emrah Kılıç
Print Manager: Gökçay Vardar
Designer: Kemalcan Başaran
Creative Director: Ali Algür
President: Barış Akbaş
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