Üniyurt 2019
— Advertising Campaign
Üniyurt 2019
— Advertising Campaign
Üniyurt 2019
— Advertising Campaign
Üniyurt 2019
— Advertising Campaign
Üniyurt 2019
— Advertising Campaign
Client: Üniyurt
Project: Advertising Campaign
Client: Üniyurt
Project: Advertising Campaign
Client: Üniyurt
Project: Advertising Campaign
Client: Üniyurt
Project: Advertising Campaign
Client: Üniyurt
Project: Advertising Campaign
Üniyurt works in the area of student housing and dormitories for universities. We were given the brief of rebrading Üniyurt's visual identity, recreating brand strategy, redefining communication strategy and creating an advertising campaign based on the new positioning of the brand. First, we dig into research and analyzed market data to understand the basics of the industry and to identify where to create difference. Then, we created strong headlines that refer to facts which create competitive advantage for Üniyurt. The final touch was to create beautiful, eyecatching, attention-grabbing and likeable illustrations that both create sympathy for the brand and differentiate Üniyurt from all other competitors of the industry. The effects of the campaign were not only good looking, but also created great results for the brand. We are proud and happy!
Üniyurt works in the area of student housing and dormitories for universities. We were given the brief of rebrading Üniyurt's visual identity, recreating brand strategy, redefining communication strategy and creating an advertising campaign based on the new positioning of the brand. First, we dig into research and analyzed market data to understand the basics of the industry and to identify where to create difference. Then, we created strong headlines that refer to facts which create competitive advantage for Üniyurt. The final touch was to create beautiful, eyecatching, attention-grabbing and likeable illustrations that both create sympathy for the brand and differentiate Üniyurt from all other competitors of the industry. The effects of the campaign were not only good looking, but also created great results for the brand. We are proud and happy!
Üniyurt works in the area of student housing and dormitories for universities. We were given the brief of rebrading Üniyurt's visual identity, recreating brand strategy, redefining communication strategy and creating an advertising campaign based on the new positioning of the brand. First, we dig into research and analyzed market data to understand the basics of the industry and to identify where to create difference. Then, we created strong headlines that refer to facts which create competitive advantage for Üniyurt. The final touch was to create beautiful, eyecatching, attention-grabbing and likeable illustrations that both create sympathy for the brand and differentiate Üniyurt from all other competitors of the industry. The effects of the campaign were not only good looking, but also created great results for the brand. We are proud and happy!
Üniyurt works in the area of student housing and dormitories for universities. We were given the brief of rebrading Üniyurt's visual identity, recreating brand strategy, redefining communication strategy and creating an advertising campaign based on the new positioning of the brand. First, we dig into research and analyzed market data to understand the basics of the industry and to identify where to create difference. Then, we created strong headlines that refer to facts which create competitive advantage for Üniyurt. The final touch was to create beautiful, eyecatching, attention-grabbing and likeable illustrations that both create sympathy for the brand and differentiate Üniyurt from all other competitors of the industry. The effects of the campaign were not only good looking, but also created great results for the brand. We are proud and happy!
Üniyurt works in the area of student housing and dormitories for universities. We were given the brief of rebrading Üniyurt's visual identity, recreating brand strategy, redefining communication strategy and creating an advertising campaign based on the new positioning of the brand. First, we dig into research and analyzed market data to understand the basics of the industry and to identify where to create difference. Then, we created strong headlines that refer to facts which create competitive advantage for Üniyurt. The final touch was to create beautiful, eyecatching, attention-grabbing and likeable illustrations that both create sympathy for the brand and differentiate Üniyurt from all other competitors of the industry. The effects of the campaign were not only good looking, but also created great results for the brand. We are proud and happy!
360 degrees of communication with print ads, printed materials, megaboards, billboards, digital channels... All focusing on specific dorm locations while creating a holistic campaign that is effective on a local scale.
In this campaign, we were able to speak both to logic and heart of the target audience. With handcrafted illustrations, well chosen colours and carefully written headlines and copis, we created a likeable and respectable brand attitude, increased the charm of the brand, and showed that with a well-planned and creative local campaign it's possible to reach great results.
Credits
Credits
Credits
Credits
Credits
Client: Üniyurt
Project: Advertising Campaign
Client: Happily Ever Paper
Brand: New Year's Kit
Client: Happily Ever Paper
Brand: New Year's Kit
Client: Happily Ever Paper
Brand: New Year's Kit
Client: Happily Ever Paper
Brand: New Year's Kit
Project Manager: Dilan Şakar Derkuş
Print Manager: Gökçay Vardar
Designer: Kemalcan Başaran
Creative Director: Ali Algür
President: Barış Akbaş
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