ALTINMARKA · LAUNCH EXPERIENCE
A maze you walk through.
Altınmarka has spent decades turning cocoa into chocolate. For its 2025 launch, we turned that journey into a place: a maze you walk through, from the bean's origin to the bar in your hand. We called it a multi-sensory gastronomic experience, and designed every wall, sign and printed piece to live up to the name.
FROM BEAN TO BAR
Every turn, a new chapter.
The route opens on the company's history, with a vintage grinder and press set against a timeline wall, then follows a wayfinding map drawn as a maze through four zones: origin, Cacaonly, functional chocolate and art. The origin room hangs the Xplore single-origin bars in a misty forest; the Cacaonly wall opens onto a rainforest of cocoa trees; the functional zone becomes a backlit laboratory of glassware and bars.
The maze itself became the event's signature, relief-carved into chocolate-brown panels and repeated across the invitation, envelope, menu and product cards for the Xplore range, from collagen and protein to probiotic and high calcium. A launch you could find your way through, and taste at every turn.
