ANDEVOS · BRAND IDENTITY
Trust. Coded.
Andevos builds the technology behind financial operations: open banking, bulk EFT transfers, cheque automation and self-service banking. It is work where nothing is allowed to fail, and nobody notices when it runs right. For the new identity we looked for a sign that already lives in that world, and found it on the keyboard. The asterisk is one of the most meaningful keys a developer presses, the universal symbol of code. We rebuilt it as a bold mark with a solid square at its heart, and gave it a line that says the rest: Trust. Coded.
ONE KEY, EVERY SURFACE
A system that speaks the language of code.
PP Neue Montreal carries the voice, plain and direct, next to one confident red and a set of cool greys. A custom icon family is drawn in the same line language as the mark, and the brand values, approachable, focused, rational, daring, trusted, turn around the asterisk like code around a cursor.
The website introduces the company without decoration: Some people enjoy hard problems. We happen to be those people. From business cards, letterheads and folders to presentations, the web, event badges, caps, tees and totes, the asterisk opens up into patterns, crops and close-ups, and the brand film sets the whole system in motion.
