ARÇELİK · GLOBAL SPACE IDENTITY
One space identity, worldwide.
Our expertise in branded space design took us beyond a single workplace: a global space identity, ready to be adapted to every Arçelik office around the world. We defined the workspace philosophy, divided offices into functional spaces and curated the communication of each. The first application, the eight-storey Arçelik Marketing building in Kadıköy, İstanbul, became the case study for all Arçelik offices to come.
GREEN OFFICE PHILOSOPHY
Working towards a sustainable future.
In accordance with Arçelik's sustainability vision, the office culture feels responsible for the future: across the building, facts about sustainable design, technology and production, with data gathered specifically for Arçelik. Spacespecific typography and a comprehensive material language enrich the corporate identity without going around it.
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