BORSA İSTANBUL · SIGNAGE & WAYFINDING
Somewhere after the first thousand signs.
Borsa İstanbul is one of the leading stock exchanges in emerging markets, so we knew we had to be careful: this was a serious task. The signage system is conceptually rooted in the brand's identity, drawing inspiration from the letter “i”, one of the most distinctive elements of the logotype.
THE LETTER i
A form that only moves upward.
From that letter we developed a strong and consistent signage language for both the main brand and its sub-brands. The form symbolises upward movement, acceleration, continuous progress, development, ambition and dynamism, and it serves as the creative foundation for the entire system, from campus pylons to door plates.
In the end, we stopped counting how many signs we produced, somewhere after the first thousand.
