BRITISH AMERICAN TOBACCO · İSTANBUL HEADQUARTERS
Office sweet office.
Working for the İstanbul headquarters of British American Tobacco was exciting simply because the brief was to motivate and entertain the employees of BAT Turkey. As BAT's main communication focus is on emotions and feelings, we kept this philosophy within the space. The project also had the mission of being a reference for the company's other headquarters around the world, so we made sure the designs would be applicable to other offices as well.
TIME TO SMILE
A workplace that is enjoyable.
We aimed for a relaxed, enjoyable and inspiring workplace atmosphere: lovely illustrations, great use of typography, and signage designed with the same point of view. As the signage and branded-space consultant, we created numerous communication areas, signage items, lightboxes, window graphics and much more: a vivid, colourful, living atmosphere that fosters creativity and collaboration.
