B&T DESIGN · INTER
A breath of fresh air in the showroom.
We asked ourselves: what if there was a space inside B&T House dedicated to supporting young artists working across different contemporary art disciplines?
A SPACE ON A TIMELINE
Always changing, always inspiring.
Together with the B&T leadership team, we decided this area should follow a defined timeline, transforming each time to offer fresh inspiration to B&T House visitors.
With its name, unique identity and mission, INTER has become a breath of fresh air within the showroom. As a platform that collaborates with emerging talents, it also stands as a beautiful reflection of B&T's forward-looking dreams.
The identity follows the same idea of paths that meet: a pixel-built wordmark whose letters share their strokes the way the works share the room, kept to black and off-white so the art brings the colour. Posters, exhibition leaflets, print tubes and a gift envelope for every visitor carry each show beyond the showroom.
