How do you stand out? By hiding.

Honestly, a trade fair stand is one of those projects we never really wanted to do, and one we were very glad we did. Heading to Orgatec in Cologne, B&T asked us how to be noticed among hundreds of brands, most of them far more famous. Every one of them would be shouting, so we did the opposite: a pavilion that closes itself off behind semi-transparent walls, showing just enough to make you want the rest. Mysterious, intriguing and inviting: an invitation that works precisely because it withholds.