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B&T DESIGN · SOMETHING NEW EVERYDAY
Starting the day with a simple question.
What can we do new today that will inspire people? B&T Design's 2021 campaign answered with a catalogue unlike any furniture catalogue: acrobats balancing, leaping and folding themselves around the collection. Every chair, sofa and pouf became a stage, and every page a small performance.
THE INSPIRING CAMPAIGN OF 2021
Furniture that moves people. Literally.
Bonny, Durgu, Spirit, Dot, Alek, Zenger, Rego, Isola, Lamy, Jasper, Most: each product got its own choreography. The campaign turned a product range into a display of balance and play, proving that even a catalogue can make you look twice.
