← All works
ALTINMARKA · CACAONLY
Sweetened by the fruit itself.
Cacaonly is Altınmarka's chocolate made from the whole cacao fruit: dark chocolate sweetened entirely with the dried pulp of the cocoa pod instead of refined sugar, alongside a juice pressed from the same fruit. A product this new needed a world before it needed a label, so we built one.
FROM POD TO PACK
A rainforest on the shelf.
The hand-drawn wordmark stacks its letters like the ridges of a cocoa pod, framed by illustrated branches, leaves and ripe pods in deep cacao red on warm yellow. The pack tells the whole story at a glance.
For the launch the same world moved outdoors: billboards set among rainforest trees and waterfalls, asking the question a first taste answers. Have you ever had cacao fruit juice?
