ESCAR · CORPORATE IDENTITY
From one point to another.
Escar is one of Türkiye's leading fleet leasing companies, and its whole business is a connection: getting people from one point to another, anytime and under any circumstances. We built the identity around exactly that line, human, thoughtful, reliable, solution oriented and dynamic.
THE SPACE BETWEEN C AND A
A route hidden in the name.
The logo takes the natural negative space of the letter c as its starting point. Where c meets a, the counters join into a bar with a dot at each end: a route between two places, a link between two people. A human, sophisticated typeface in pure red and white completes the overall identity.
The connector then becomes a graphic language of its own, winding paths from A to B and lines that rise like pins on a map, across business cards, stationery, key rings, notebooks and number plate frames. Escar's brand film, Fleet Excellence, carries the same promise on screen.
