FEDERATION · SELF BRANDING
Bold and strong, yet lively and fun.
At Federation, offering creative services in a large scope to cover all major needs of our clients is our reason for being. While creating our corporate identity, we thought that our specialties and specialists need to be presented in our identity. Thus, we created our identity to be both recent and experienced, maintaining our freshness while giving confidence.
OUR BRAND PERSONALITY
An identity system, not just a logo.
We wanted a well-balanced identity for our own brand, so we played with typography, colors, materials and printing techniques. The variability of our services is represented by changing lowercase and uppercase letters in the logotype; punctuation marks at the end and the colors of each identity element change as well. An entertaining, amusing appearance that still keeps seriousness and reassurance. And this was exactly what we wanted to do.
