← All works
FIAT · MERCHANDISE
Memories never die.
Some cars take you places. The Fiat 500 takes you back. We turned the little car everyone has a story about into totes, tees and posters, dressed in pastels and polka dots, like a summer you remember a little too fondly.
SMALL CAR, BIG NOSTALGIA
Polka dots and a ribbon of road.
The collection plays two tunes. One is sweet: the classic 500 drawn in sepia on pink, mint and baby-blue dots, with lines like memories never die, because they live in your mind and heart.
The other is graphic: black and white stripes that twist like a ribbon of road, wrapped around a mug, a phone case and an umbrella with a little red 500 parked in its folds. Kraft boxes, notebooks and tees complete a range that sells a feeling first and a product second.
