HAPPILY EVER PAPER · BRAND IDENTITY
Even blank notebooks may be filled with ideas.
Happily Ever Paper is a Turkish stationery brand and design workshop: notebooks, planners, calendars and desk objects, sold online and from its own shop. The name promises a happy ending. The identity had to promise a good beginning.
CLASSICS MEET RENOVATION
A page with its corner turned.
The logo is the simplest thing the brand sells: a sheet of paper with one corner folded, the name written on it like a first note. Around it sits a playful system of soft blue, butter yellow and sage green, tall condensed headlines and an italic serif that says ideas out loud.
It runs from letterheads, shipping boxes and the Atelier catalogue to the shop itself: a white sandwich board on the cobbles, a terracotta flag above the door and an interior that invites you to step inside the paper world.
