HILLSIDE · PRODUCT DESIGN
A wave on the desk.
Hillside is a brand that lives by the sea, so its new year gift started there: the wave. We designed a desktop calendar built from metal waves rising off a solid wooden base, an object that holds the brand's world in one gesture, before a single date is read. It arrives in a foil-printed box, with a new year message inside that carries Hillside's good wishes to the person opening it. The design went on to be awarded.
WHAT A YEAR WOULD IT BE
Metal, wood and a good wish.
Most corporate calendars are read in January and forgotten by March. This one was designed to stay on the desk all year and be kept after it: material chosen for weight and touch, the wave doing the work of a logo without becoming one. Foil on the box, warmth in the wood, precision in the metal: a small thing, executed with the care of a large one. Proof that stationery design is not what is left over from a brand. It is the brand, at arm's length, every day.
