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H&M · LAUNCH CAMPAIGN
Selected by Kerem Bürsin.
As the advertising agency of H&M Türkiye, we made the brand's first local campaign in Türkiye, and built it entirely on Kerem Bürsin's life story: a man who followed his own path and let the journey make him who he is. An inspirational narrative, matched directly with H&M's brand personality. We weighed every word of the script, then carried the story with beautiful photography and great cinematography.
BE THE FIRST
Natural and fashionable.
Working for one of the world's biggest fashion brands demands perfect care for visuality. The harder part is keeping it sincere. Everyone on this project worked to catch that balance: a look that is natural, inspirational and unmistakably H&M.
