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H&M · LAUNCH CAMPAIGN

Selected by Kerem Bürsin.

As the advertising agency of H&M Türkiye, we made the brand's first local campaign in Türkiye, and built it entirely on Kerem Bürsin's life story: a man who followed his own path and let the journey make him who he is. An inspirational narrative, matched directly with H&M's brand personality. We weighed every word of the script, then carried the story with beautiful photography and great cinematography.

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Natural and fashionable.