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H&M · MODAYI YAŞAT

Live the fashion.

Modayı Yaşat was our influencer-led campaign for H&M Türkiye: a series of films following names like Melis Alphan, Buse Terim, Didem Soydan and Ayşe Kucuroğlu as they lived the season's fashion in their own worlds. Real people, real wardrobes, and a brand woven naturally into daily life.

A SERIES, NOT A SPOT

Many voices, one wardrobe.

H&M · Modayı Yaşat ▶H&M · MODAYI YAŞAT Modayı Yaşat · Ketrin Gülük Akal ▶MODAYI YAŞAT · KETRİN GÜLÜK AKAL Modayı Yaşat · İlk Gün ▶MODAYI YAŞAT · İLK GÜN Modayı Yaşat · Melis Alphan ▶MODAYI YAŞAT · MELİS ALPHAN Modayı Yaşat · Didem Soydan & Umut Eker ▶MODAYI YAŞAT · DİDEM SOYDAN & UMUT EKER Modayı Yaşat · Buse Terim ▶MODAYI YAŞAT · BUSE TERİM Modayı Yaşat · Ayşe Kucuroğlu ▶MODAYI YAŞAT · AYŞE KUCUROĞLU H&M – Modayı Yaşat H&M – Modayı Yaşat – image 2 H&M – Modayı Yaşat – image 3 H&M – Modayı Yaşat – image 4 H&M – Modayı Yaşat – image 5 H&M – Modayı Yaşat – image 6 H&M – Modayı Yaşat – image 7 H&M – Modayı Yaşat – image 8
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