KİTOKO · CORPORATE IDENTITY
Creating a beam.
Kitoko works in light, so its brand had to obey the same physics. We renewed the identity, the tone of voice and the line the company now stands behind, Advanced Lighting Solutions, reducing the mark to two elements: a source and the beam it throws. From those two shapes came everything else: the monogram, the pattern, the layouts, the whole graphic vocabulary. Simple enough to be a symbol, precise enough to be an instrument.
STILL IS NOT STATIC
It moves without moving.
Printed in red foil on uncoated stock, the identity does something a flat logo cannot: it reacts. Tilt the page and the beam flares from deep crimson to bright orange; move past it and the mark appears to switch on. The pattern plays the same trick, flipping between figure and ground depending on where the light falls. For a lighting brand there is no better test, and no better proof that a brand can be alive while standing perfectly still.
