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MER'S · BRAND IDENTITY & PACKAGING
Bold inside, quiet outside.
Mer's silver is made to be noticed: stones, feathers and charms, each with something to say. So the identity steps back and lets the jewellery do the talking. A calm wordmark and two small strokes sit on every box like a breath before the reveal.
A BREATH BEFORE THE REVEAL
Powder, silver and mocha.
The two strokes are an apostrophe pulled out of the name and turned into a mark, cut in silver foil on soft, uncoated board. The palette is gentle on purpose: Powder Petal, Silver and Deep Mocha.
Ribbon, tissue, a drawstring pouch and a family of boxes in every size carry the same restraint from stationery to shopping bag, because the loudest thing in the room should always be the piece inside.
