Naber Gofrik! Starring Cem Yılmaz.

To its consumers, Gofrik was never just another wafer. It was a category of its own. That insight became the whole strategy: Gofrik is so good, it doesn't even need advertising. So the campaign starred Cem Yılmaz, platonically in love with Gofrik, desperately producing his own ad campaign: board meetings, jingles, custom costumes, hand-drawn billboards. Consumers knew one thing all along: Gofrik doesn't need all this fuss.