NINDA · BRAND IDENTITY
The mobility shift
Ninda is a mobility super app: many ways of moving, gathered into one place. We built the brand from zero: the identity, the colour system, the graphic language and the line it stands on, The Mobility Shift. Everything grows from one element. Three coloured dots settle into the wordmark itself, becoming the tittle of the i and the counters of the d and the a: three points in motion inside one name. A logo you can read at app-icon size and still recognise from a single dot.
THE REAL SHIFT
Three dots do the moving.
Away from the wordmark the three dots keep working: scattering across a screen, settling into a grid, gathering into a complete icon set where every symbol is built from the same circles. That is the whole system: one shape, rearranged with intent. Violet, green and orange against black and white keep it loud where it needs to be and silent where it doesn't, from a watch face to a business card. A brand that behaves the way mobility does: same parts, always in a different formation.
