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NOVARTIS · ORGAN DONATION
My greatest legacy: my organs.
An awareness film for organ donation, built on a simple, powerful statement: the greatest legacy a person can leave behind is life itself. A sincere message, delivered with the honesty the subject deserves.
A MESSAGE THAT MATTERS
One film, many lives.
Public service communication asks for a different kind of craft: saying something enormous in under a minute, without shouting. The film carried its message quietly and clearly, and asked its audience one unforgettable question.
