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PACKTORY · CORPORATE IDENTITY
A mark that folds like a box.
Packtory is an İstanbul packaging manufacturer, and its name says exactly what it is: a factory for packs. We drew the logo the way a box is made, as a flat net about to be folded: a solid panel carrying the name, with an open square lifting off its corner like a flap.
INK BLACK AND WHITE
Folded, flattened, repeated.
Rotated and repeated, the folding shape becomes a pattern that lines envelopes, folders and the inside of every box, in ink black and white with a cool grey. Niveau Grotesk keeps the type as plain and sturdy as corrugated board.
The identity runs from business cards with a clipped corner and letterheads to shipping boxes, T-shirts and work vests on the factory floor: a brand built to be folded, stacked and shipped.
