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SABANCIDX · DIGITAL CAMPUS
Separate, but together.
The SabancıDx digital campus in Üsküdar spreads across seven buildings, each with its own architecture and character. Our job was harmony: one spatial identity for the whole campus, with every building given its own colour, number and atmosphere based on the proficiency inside. Bold typography, well-defined graphics and a healthy obsession with the X of SabancıDx made the campus consistent and unmistakably tailor-made.
CHALLENGE ACCEPTED
Seven buildings. One identity.
We started with Hangar, the campus's most iconic building, a mix of coworking, offices and event space, and used it to test the visual system. Motivational texts, wisely written expressions and a bold mix of materials did the rest.
