TOMTOM DESIGNHOOD · IDENTITY & PRINT
Where design meets the city.
Tomtom Designhood is a creative neighbourhood shaped by design, culture and the unique energy of Tomtom, the Beyoğlu quarter our own studio calls home. The visual identity brings this character to life through a bold typographic system, vibrant colours and a flexible graphic language.
TOM, TOM
A frame for a neighbourhood.
Inspired by the area's layered texture, the identity moves between art, design and everyday city life. Two stacked words inside a frame make a logo that works like a window: filled with street photography, set in four colours, or drawn as a simple outline.
From flags, posters, tees and totes to a translucent invitation pack and sub-brands for Tomtom Gardens, Tomtom Kırmızı and Tomtom Corners, every touchpoint adds to one recognisable world. Bugünden sonra hayat Tomtom'da akıyor: from today on, life flows in Tomtom.
