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ÜNİYURT · NEW POSITIONING CAMPAIGN
Facts first. Charm close behind.
Üniyurt operates student housing for universities. The brief: rebrand the visual identity, rebuild the strategy and launch a campaign on the new positioning. We dug into research and market data to find where difference could be made, and wrote headlines grounded in facts that give Üniyurt a competitive edge: every claim checkable, every promise real.
FROM STRATEGY TO CHARM
Handcrafted, like a good welcome.
Every illustration was drawn by hand; every headline was built on a researched fact. The campaign ran across outdoor, print, digital and on-campus media: 360 degrees of communication, effective on a local scale, separating Üniyurt from every competitor in the industry.
