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VANISTA · BRAND IDENTITY

Van barista Vanista.

A coffee brand with no address had to carry its whole identity on its side. So we built one designed to move: a hand-drawn script inside an oval, a red you can spot from the end of the street, a checkerboard band borrowed from the classic roadside counter, and an illustrated character who serves before anyone says a word. Cups, uniforms and signage were all tuned to be recognised at a glance and from a distance. Then came the part that made this project ours in a way few identities ever are.

DRAWN TO SERVE

A brand with a wink.

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