VANISTA · BRAND IDENTITY
Van barista Vanista.
A coffee brand with no address had to carry its whole identity on its side. So we built one designed to move: a hand-drawn script inside an oval, a red you can spot from the end of the street, a checkerboard band borrowed from the classic roadside counter, and an illustrated character who serves before anyone says a word. Cups, uniforms and signage were all tuned to be recognised at a glance and from a distance. Then came the part that made this project ours in a way few identities ever are.
DRAWN TO SERVE
A brand with a wink.
Mark, palette, illustrations, packaging, uniforms: we built the brand from the first stroke of the logotype to the last coat of paint. Hand-drawn characters serve before anyone says a word, and a checkerboard band borrowed from the classic roadside counter keeps every touchpoint instantly recognisable, from a napkin to a hoodie.
