WESULT · BRAND IDENTITY
Always arrive at a good Wesult.
Wesult is a packaging firm working between Amsterdam and İstanbul, and its name is a word. So we used it as one. Instead of parking a logo in the corner of every page, we wrote sentences that end with it: Here, you always get a good Wesult. Search is never enough, you need a perfect Wesult. The brand is never announced at the top; it is arrived at, in the position a result belongs: at the end.
THE LAST WORD
A heavy serif and one red dot.
Mirador sets the wordmark in a weighty, editorial serif, and a single crimson full stop closes it like the end of a sentence. Museo Sans Rounded handles everything practical. The palette stays strict, Whispering Mist, Obsidian Moss and Crimson Siren, so the dot does all the shouting.
On letterheads, business cards, packing tape, tissue paper and shipping boxes, the sentence changes and the ending never does. At the end of the day, you want Wesult.
