WORKINTON · BRAND IDENTITY
Sounds like, work in town.
Workinton started in 2012, when coworking in Türkiye barely had a name, and grew into the country's largest operator, with locations across İstanbul, Ankara, İzmir, Bursa and Qatar. Its promise is refreshingly plain: a better place to work, wherever you happen to be in the city. We built the identity on that plainness: a brand that behaves like the city itself, direct and energetic, and instantly readable to someone deciding where to spend their working day.
ONE BRAND, MANY ADDRESSES
The same brand, floor after floor
An identity for a coworking network is tested by multiplication: dozens of buildings, every one a different architecture, every one expected to feel like Workinton on arrival. So we built a system rather than a look: typography that holds at signage scale, a colour architecture that survives daylight and neon alike, and a graphic language flexible enough for a lobby wall, a membership card and a phone screen. Consistent enough to be recognised from the street, loose enough to let each address keep its own character.
