H&M — Selected by Kerem Bursin

H&M Campaign
— Selected by Kerem Bürsin

H&M Campaign
— Selected by Kerem Bursin

Client: H&M Turkey
Project: Launch Campaign

As the advertising agency of H&M Turkey, we are so proud for making the first local campaign in Turkey! For this campaign we were able to work with Kerem Bürsin and build the whole campaing on his life story in which Kerem Bürsin followed his own path and made his own journey that led him to become the person that he is today... An inspirational and positive story, matched directly with the brand character and personality of H&M! While working for the TV commercial we spent a lot of time and energy to choose and decide for the final words of the script as it was the heart of the story and the campaign. Plus, we supported the story with beautiful photographs and great cinematography.

While working as the signage consultant of Six Senses Kaplankaya, we started the project after a local-minded research of the territory to make sure that there lies an idea, a story, or even a philosophy behind the concept. Thus, we wanted to ensure that the end results go beyond aesthetics and reach the desirable depth. We created the concept "Meeting of Different Cultures" - as the Aegean history is a beautiful example that shows meeting of different time periods, civilizations, cultures, architectural styles, monuments, materials... Therefore, we used different materials to create the feeling of togetherness and developed a material language, specific to the resort by using local stones and stone arts, specific to the territory.

As the advertising agency of H&M Turkey, we are so proud for making the first local campaign in Turkey! For this campaign we were able to work with Kerem Bürsin and build the whole campaing on his life story in which Kerem Bürsin followed his own path and made his own journey that led him to become the person that he is today... An inspirational and positive story, matched directly with the brand character and personality of H&M! While working for the TV commercial we spent a lot of time and energy to choose and decide for the final words of the script as it was the heart of the story and the campaign. Plus, we supported the story with beautiful photographs and great cinematography.

BE THE FIRST

First campaign
— H&M Turkey

We felt very lucky beacuse we were able to work with a great team for this project! A great actor, photographer and director - all willing to do the best for the first local campaign of H&M Turkey!

Telling a remarkable and sincere story to the audience... Nowadays, this is one of the most important factors behind every good campaign. People want to listen, watch, experience good stories and relate these to their lives. We thin that this was the success behind our campaign.

Working for H&M surely requires a perfect care and focus on the visuality of the campaign as it is one of the biggest lifestyle & fashion brands in the world. However, this visuality and the aesthetics of the campaign also need to be natural, sincere and inspirational. Creating this balance was one of crucial points of the campaing where each and every person, working for the project, tried to catch the "natural and fashionable" look.

Credits

Client: H&M Turkey
Project: Launch Campaign

Project Manager: Dilan Derya Şakar Derkuş
Print Manager: Gökçay Vardar
Production Manager: Ceyhun Özdemir
Designer: Kemalcan Başaran
Creative Director: Ali Algür
President: Barış Akbaş