Naber Gofrik!
— Starring Cem Yılmaz
Naber Gofrik!
— Starring Cem Yılmaz
Naber Gofrik
— Starring Cem Yılmaz
Naber Gofrik
— Starring Cem Yılmaz
Naber Gofrik!
— Starring Cem Yılmaz
Client: Gofrik
Project: Launch Campaign
Client: Gofrik
Project: Launch Campaign
Client: Gofrik
Project: Launch Campaign
Client: Gofrik
Project: Launch Campaign
Client: Gofrik
Project: Launch Campaign
According to its consumers, Gofrik was not just another wafer — with its generous pistachio filling, it was the first of its kind. To them, Gofrik wasn’t even a wafer at all. It was something entirely new, creating a category of its own. This insight became the starting point of the campaign: "Gofrik is so good, it doesn’t even need advertising!" Its unique taste spoke for itself and so did our communication strategy: "Gofrik doesn’t advertise. It makes people advertise." Building on this idea, the campaign centered around Cem Yılmaz, who falls platonically in love with Gofrik and desperately tries to launch an advertising campaign on his own. While he organizes board meetings, writes jingles, sews custom costumes, and designs outdoor ads in his own handwriting, consumers — already in love with Gofrik — know one thing: "Gofrik doesn’t need all this fuss."
According to its consumers, Gofrik was not just another wafer — with its generous pistachio filling, it was the first of its kind. To them, Gofrik wasn’t even a wafer at all. It was something entirely new, creating a category of its own. This insight became the starting point of the campaign: "Gofrik is so good, it doesn’t even need advertising!" Its unique taste spoke for itself and so did our communication strategy: "Gofrik doesn’t advertise. It makes people advertise." Building on this idea, the campaign centered around Cem Yılmaz, who falls platonically in love with Gofrik and desperately tries to launch an advertising campaign on his own. While he organizes board meetings, writes jingles, sews custom costumes, and designs outdoor ads in his own handwriting, consumers — already in love with Gofrik — know one thing: "Gofrik doesn’t need all this fuss."
According to its consumers, Gofrik was not just another wafer — with its generous pistachio filling, it was the first of its kind. To them, Gofrik wasn’t even a wafer at all. It was something entirely new, creating a category of its own. This insight became the starting point of the campaign: "Gofrik is so good, it doesn’t even need advertising!" Its unique taste spoke for itself and so did our communication strategy: "Gofrik doesn’t advertise. It makes people advertise." Building on this idea, the campaign centered around Cem Yılmaz, who falls platonically in love with Gofrik and desperately tries to launch an advertising campaign on his own. While he organizes board meetings, writes jingles, sews custom costumes, and designs outdoor ads in his own handwriting, consumers — already in love with Gofrik — know one thing: "Gofrik doesn’t need all this fuss."
According to its consumers, Gofrik was not just another wafer — with its generous pistachio filling, it was the first of its kind. To them, Gofrik wasn’t even a wafer at all. It was something entirely new, creating a category of its own. This insight became the starting point of the campaign: "Gofrik is so good, it doesn’t even need advertising!" Its unique taste spoke for itself and so did our communication strategy: "Gofrik doesn’t advertise. It makes people advertise." Building on this idea, the campaign centered around Cem Yılmaz, who falls platonically in love with Gofrik and desperately tries to launch an advertising campaign on his own. While he organizes board meetings, writes jingles, sews custom costumes, and designs outdoor ads in his own handwriting, consumers — already in love with Gofrik — know one thing: "Gofrik doesn’t need all this fuss."
According to its consumers, Gofrik was not just another wafer — with its generous pistachio filling, it was the first of its kind. To them, Gofrik wasn’t even a wafer at all. It was something entirely new, creating a category of its own. This insight became the starting point of the campaign: "Gofrik is so good, it doesn’t even need advertising!" Its unique taste spoke for itself and so did our communication strategy: "Gofrik doesn’t advertise. It makes people advertise." Building on this idea, the campaign centered around Cem Yılmaz, who falls platonically in love with Gofrik and desperately tries to launch an advertising campaign on his own. While he organizes board meetings, writes jingles, sews custom costumes, and designs outdoor ads in his own handwriting, consumers — already in love with Gofrik — know one thing: "Gofrik doesn’t need all this fuss."
Across all touchpoints, the common message of the campaign was clear: No matter what Cem Yılmaz did, Gofrik didn’t need advertising.
The campaign quickly went viral across Turkey, turning Gofrik into one of the country’s most talked-about snack brands. This success went far beyond conventional celebrity endorsements; every piece of communication subtly reinforced the same ironic truth: The biggest ad for Gofrik was that it didn’t need one.
Credits
Credits
Credits
Client: Gofrik
Project: Launch Campaign
Client: H&M Turkey
Project: Launch Campaign
Client: H&M Turkey
Project: Launch Campaign
Client: Gofrik
Project: Launch Campaign
Client: Gofrik
Project: Launch Campaign
Project Manager: Dilan Şakar Derkuş
Print Manager: Gökçay Vardar
Production Manager: Ceyhun Özdemir
Copywriter: Ahmet Demir
Designer: İnci Yıldırım
Creative Director: Ali Algür
President: Barış Akbaş
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