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ING ORANGE LAB · BRANDING + SPACE

Truly digital, yet beautiful.

For ING Bank's fintech division we did it all: found the name, built the visual identity, drew a unique typeface and designed the branded space. Orange Lab was launched with its own manifesto, its own font and a wonderful atmosphere, met with great success and admiration. The target audience: Generation Z. Highly intelligent, smart and digital, which gave us the opportunity to be bold, brave and original.

A LANGUAGE OF THREE SYMBOLS

Bold, brave and original.

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