ING Bank
— Headquarters

ING Bank
— Headquarters

ING Bank
— Headquarters

ING Bank
— Headquarters

ING Bank
— Headquarters

Client: ING Bank
Project: Branded Space Design

Client: ING Bank
Project: Branded Space Design

Client: ING Bank
Project: Branded Space Design

Client: ING Bank
Project: Branded Space Design

Client: ING Bank
Project: Branded Space Design

The headquarters of ING Bank in İstanbul, Maslak was one of the first branded space design projects that we have done. And it has been a reference project for many offices and workplaces that are built afterwards. We started working on the cafe & social areas and went up floor by floor while creating a brand new atmosphere in the headquarters. Totally, eleven floors of branded space was designed and applied delicately. We created a systematic design that makes each floor unique but also integrated. Although it was a renovation project we made it possible that the space is perceived to be brand new after we finished our job. Even today, the headquarters of ING Bank is still identified as one of the best examples of branded space design among similar projects in İstanbul.

The headquarters of ING Bank in İstanbul, Maslak was one of the first branded space design projects that we have done. And it has been a reference project for many offices and workplaces that are built afterwards. We started working on the cafe & social areas and went up floor by floor while creating a brand new atmosphere in the headquarters. Totally, eleven floors of branded space was designed and applied delicately. We created a systematic design that makes each floor unique but also integrated. Although it was a renovation project we made it possible that the space is perceived to be brand new after we finished our job. Even today, the headquarters of ING Bank is still identified as one of the best examples of branded space design among similar projects in İstanbul.

The headquarters of ING Bank in İstanbul, Maslak was one of the first branded space design projects that we have done. And it has been a reference project for many offices and workplaces that are built afterwards. We started working on the cafe & social areas and went up floor by floor while creating a brand new atmosphere in the headquarters. Totally, eleven floors of branded space was designed and applied delicately. We created a systematic design that makes each floor unique but also integrated. Although it was a renovation project we made it possible that the space is perceived to be brand new after we finished our job. Even today, the headquarters of ING Bank is still identified as one of the best examples of branded space design among similar projects in İstanbul.

The headquarters of ING Bank in İstanbul, Maslak was one of the first branded space design projects that we have done. And it has been a reference project for many offices and workplaces that are built afterwards. We started working on the cafe & social areas and went up floor by floor while creating a brand new atmosphere in the headquarters. Totally, eleven floors of branded space was designed and applied delicately. We created a systematic design that makes each floor unique but also integrated. Although it was a renovation project we made it possible that the space is perceived to be brand new after we finished our job. Even today, the headquarters of ING Bank is still identified as one of the best examples of branded space design among similar projects in İstanbul.

The headquarters of ING Bank in İstanbul, Maslak was one of the first branded space design projects that we have done. And it has been a reference project for many offices and workplaces that are built afterwards. We started working on the cafe & social areas and went up floor by floor while creating a brand new atmosphere in the headquarters. Totally, eleven floors of branded space was designed and applied delicately. We created a systematic design that makes each floor unique but also integrated. Although it was a renovation project we made it possible that the space is perceived to be brand new after we finished our job. Even today, the headquarters of ING Bank is still identified as one of the best examples of branded space design among similar projects in İstanbul.

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A SHORT SUMMARY

Make the most  
—  of the space 

Workplaces, meeting rooms, phone booths, social areas, relaxation zones and even a basketball field... It wasn't a secret for us that offices mean much more than only work oriented spaces. With the ING Bank, we created a beautiful example of a workplace which motivates, inspires and entertains the ING Bank employees.

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When you have the brief of creating an atmosphere that doesn't look like a bank while working for a bank... This is exactly what a creative agency calls a dream brief. Thus, we left all the cliches about banking and focused on creating a smart, inspiring and intelletual space .

While working for the project, we paid great attention to have a minimal yet bold and strong appearance. We created specific contents for each division and branch of the ING Bank that explains the corporate philosophy and mindset. Smart use of typography, maintaining colour consistency and careful selection of written expressions made it possible for us to create one of the most liked and enjoyed workplaces in İstanbul.

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Credits

Credits

Credits

Credits

Credits

Client: ING Bank
Brand: Branded Space Design

Client: ING Bank
Brand: Branded Space Design

Client: ING Bank
Brand: Branded Space Design

Client: ING Bank
Brand: Branded Space Design

Client: ING Bank
Brand: Branded Space Design

Project Manager: Didem Öğmen
Print Manager: Gökçay Vardar
Designer: Ceyda Kalyoncu
Creative Director: Ali Algür
President: Barış Akbaş

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